We want the work that we do to mean something. In order for our work to have meaning, we have to really make products or services that add value and change people’s lives for the better, that do good in the world. That’s the vision of the future that we strive for. Hopefully, the … Continue reading Disrupt Your Business: Think Like an Entrepreneur
I had first heard about Ryan Holiday, writer and media strategist, from reading The Obstacle Is the Way which is a book on applying stoicism in the modern world. That book had a profound impact on my career and has lead to exponential growth (I wrote a post on how I apply stoicism to my design … Continue reading Want to grow your business exponentially with Growth Hacking? This is the book to get.
As designers, we need to be in the know of what's trending in society and digital campaigns. Look at various banners, eblasts and websites. Ask yourself these questions: What do you like about the visuals? What do you like about the narrative/copy? How does the whole design engage you and draw you into the sales … Continue reading Always make time to research current trends
What does it mean to grow your company's brand? Why are you growing and what areas are you focused on growing in? These are important questions to ask yourself when coming up with marketing campaigns and overall strategy for the company you work for. You can have tremendous growth, not asking yourself these questions, and … Continue reading Building Durability Into Your Brand
The number of people going to your site doesn’t matter. You may be getting tons of traffic but if people are bouncing away from your site, then that is not effective at all. If you’re not spreading the word about your product or service and just throwing up ads, that is not connecting with your … Continue reading Scale Retention and Optimize Your Business With Your Email List
As designers, we are usually people who are focused on perfection – getting the details right pixel by pixel. While it’s wonderful to be detailed oriented, that approach shifts our view from the overall objectives of a business, to the microscale to just the project itself. As a designer, of course you want your work … Continue reading Take Design Thinking in the Startup Environment with Venture Design
Hi readers, This is a book review that I wrote recently for Tools of Titans. The original review is on Amazon.com: If you haven’t heard of Tim Ferriss by now, what planet are you from? As Jamie Foxx said on Tim’s podcast, he’s the guy version of Oprah. Want to know the tactics, routines and … Continue reading Get This Book. Now.
For looking to mentors for inspiration, try not to fall into the trap of hero worship. Many people will put their mentors on a pedestal, such as the hollywood actors. You’ve got to remember that these people are still people, not gods or goddesses. They still have their flaws. Many of the times, these folks … Continue reading The Trap of Hero Worship
Have you heard of future casting? It’s like predicting the weather. Sometimes it is right and other times it can be off. To future cast, you need to write possible headlines about things happening in world events, pop culture and more that tie to your product or service. It allows you to to apply context … Continue reading Get Better at Predicting with Futurecasting
Companies exist not to make stuff, make money, or serve customers. They exist to learn how to build a sustainable business. This learning can be validated scientifically, by running experiments that allow us to test each element of our vision. The term “validated learning” was coined by Eric Ries, author of The Lean Startup. Validated … Continue reading Building Sustainability with Validated Learning