[Book Review] Linchpin: Are You Indispensable?

As creatives, we always want to be doing work we love. It's how we keep the creative spark to keep sharing our gifts with the world. I finished reading Seth Godin's book Linchpin: Are You Indispensable? Here are several key takeaways from the book: If you want to do work that you love, then you … Continue reading [Book Review] Linchpin: Are You Indispensable?

Be Methodical In Asking Questions

When creating a product that really makes an impact, you need to take your time. Many companies try to rush releasing a new product or campaign without thinking it through. Many times these are based on feedback received from customers. However, not all feedback is considered good. Many times, you have to dig deeper with … Continue reading Be Methodical In Asking Questions

Live Up To Expectations

We work on brands. Our brands change and transform people's lives, hopefully for noble causes. That's the zoomed out vision that we have to remember as we design campaigns for new products: from the eblast to the digital advertising to the messaging and the story—all of these touch points matter. As designers, when we say … Continue reading Live Up To Expectations

Overcoming the obligated good deeds holiday aka Valentine’s Day

I've never been a fan of Valentine's Day. Even when I've been in relationships I have never been thrilled by this holiday. It's always some sort of forced obligation of one partner to buy their significant other flowers (usually, a dozen roses), spend a ton of money at a fancy restaurant, and pick out a romantic … Continue reading Overcoming the obligated good deeds holiday aka Valentine’s Day

20% growth maintained for over a year after this website makeover. Learn why the details matter.

Walt Disney said the famous phrase of "Details matter."  To Disney, there was no such thing as an insignificant detail in regards to experiencing Disney’s brand from movies to the theme parks. Have you noticed in Disneyland the small details such as the Mickey Mouse heads throughout the park? Whenever I go see a Disney … Continue reading 20% growth maintained for over a year after this website makeover. Learn why the details matter.

Always make time to research current trends

As designers, we need to be in the know of what's trending in society and digital campaigns. Look at various banners, eblasts and websites. Ask yourself these questions: What do you like about the visuals? What do you like about the narrative/copy? How does the whole design engage you and draw you into the sales … Continue reading Always make time to research current trends

Building Durability Into Your Brand

What does it mean to grow your company's brand? Why are you growing and what areas are you focused on growing in? These are important questions to ask yourself when coming up with marketing campaigns and overall strategy for the company you work for. You can have tremendous growth, not asking yourself these questions, and … Continue reading Building Durability Into Your Brand