The Most Important Role To Get Right In The Consumer Buying Lifecycle

We’ve all been there. Whether we are going into a store, shopping online, or calling customer service, there is always the starting point. The gatekeeper, also known as the sales associate, the receptionist, the phone support, or the online “welcome” message as you log into your favorite online site, is critical to the consumer buying … Continue reading The Most Important Role To Get Right In The Consumer Buying Lifecycle

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Some Tips To Reduce High Bounce Rates

What is Bounce Rate? The bounce rate is when people leave your website as soon as they see it. The customer doesn’t continue the sales funnel cycle, they completely abandon ship. The goal is to have the lowest bounce rate as possible for your pages. What If I’m getting a high bounce rate? There are … Continue reading Some Tips To Reduce High Bounce Rates

How to Create Human Centered Design Solutions in the Economy of Connection

Think about the world we live in today. What apps or businesses are successful? Some that come to my mind are Facebook, Twitter, Uber, Apple and the slew of online dating apps/sites. These all have one thing in common: they connect us. Have you noticed how many people are surprised when you make eye contact … Continue reading How to Create Human Centered Design Solutions in the Economy of Connection

Reframe Your Way of Thinking of Design

  Now that you know your WHY, let’s reframe the way you think about design. As you read in the last post, design is not just the visuals. Experience is the engine that drives design, not the other way around. Users are the fuel. If the fuel isn’t compatible with the engine, then the car … Continue reading Reframe Your Way of Thinking of Design