Become a Google Analytics Ninja

I know that data and numbers can be intimidating (trust me, I survived two semesters of calculus and two programming classes) but it’s worth it. With data, you can make your designs not only look pretty, but be effective by understanding customer needs. Customers need products and services in order to solve a problem they … Continue reading Become a Google Analytics Ninja

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Overcoming the obligated good deeds holiday aka Valentine’s Day

I've never been a fan of Valentine's Day. Even when I've been in relationships I have never been thrilled by this holiday. It's always some sort of forced obligation of one partner to buy their significant other flowers (usually, a dozen roses), spend a ton of money at a fancy restaurant, and pick out a romantic … Continue reading Overcoming the obligated good deeds holiday aka Valentine’s Day

Ok, so I understand that UX is important. What’s next?

  What you need to do is conduct research and do testing in order to have solid data before you create your designs. Yes, this needs to take place before the design process and throughout the whole project lifecycle, including during the design process. UX testing suggestions I did UX testing for our B2B website … Continue reading Ok, so I understand that UX is important. What’s next?

20% growth maintained for over a year after this website makeover. Learn why the details matter.

Walt Disney said the famous phrase of "Details matter."  To Disney, there was no such thing as an insignificant detail in regards to experiencing Disney’s brand from movies to the theme parks. Have you noticed in Disneyland the small details such as the Mickey Mouse heads throughout the park? Whenever I go see a Disney … Continue reading 20% growth maintained for over a year after this website makeover. Learn why the details matter.

Always make time to research current trends

As designers, we need to be in the know of what's trending in society and digital campaigns. Look at various banners, eblasts and websites. Ask yourself these questions: What do you like about the visuals? What do you like about the narrative/copy? How does the whole design engage you and draw you into the sales … Continue reading Always make time to research current trends

Scale Retention and Optimize Your Business With Your Email List

The number of people going to your site doesn’t matter. You may be getting tons of traffic but if people are bouncing away from your site, then that is not effective at all. If you’re not spreading the word about your product or service and just throwing up ads, that is not connecting with your … Continue reading Scale Retention and Optimize Your Business With Your Email List

Take Design Thinking in the Startup Environment with Venture Design

As designers, we are usually people who are focused on perfection – getting the details right pixel by pixel. While it’s wonderful to be detailed oriented, that approach shifts our view from the overall objectives of a business, to the microscale to just the project itself. As a designer, of course you want your work … Continue reading Take Design Thinking in the Startup Environment with Venture Design

Building Sustainability with Validated Learning

Companies exist not to make stuff, make money, or serve customers. They exist to learn how to build a sustainable business. This learning can be validated scientifically, by running experiments that allow us to test each element of our vision. The term “validated learning” was coined by Eric Ries, author of The Lean Startup. Validated … Continue reading Building Sustainability with Validated Learning