Everyone remembers when Pokemon Go blew up a few years ago right? The popularity of that app paved the way of bringing Augmented Reality into the mainstream. Not only was the app fun, it was easy to use and easily accessible. Even non-gamers were able to quickly adapt to Pokemon Go and enjoyed it immensely wandering … Continue reading Get Clarity: Real-time Information with Augmented Reality (AR)
Tag: Design
The past month, I’ve dived off the deep end into the world of typography. My goal is to study the past in design and look at the work that people are crafting currently to learn, to grow, and make more impactful designs, that really resonate with customers. Part of my new studying has brought … Continue reading You’ve Got The Touch: Transform Your Typography Skills to Outshine the Competition
Have you ever read a book that was so captivating, so good, that you finished it in one day? It's rare, right? Recently, I was introduced to Jessica Hische's book In Progress: See Inside of a Lettering Artist's Sketchbook and Process, from Pencil to Vector. I read the book in one day—it was that insightful. The book … Continue reading The Craft of Lettering
Your big moment is here. You run into a huge potential client in passing at an airport. You've got five to ten seconds to get their attention. What type of question do you ask to clearly engage them with you? Recently, I listened to a terrific Tim Ferris podcast episode where Tim answered some of … Continue reading Your Big Moment: Ask Interesting Questions
Recently, I’ve been thinking a lot about brands. Why? Because the brand experience matters, especially to designers. I asked myself questions such as what makes a brand shine? What makes a brand the one that people rave about to family and friends, who are ecstatic to talk about, who willingly part with cash to buy … Continue reading Keeping It Real With Brand Integrity
Last Friday, I went to a book signing event for Jason Segel’s new book called Otherworld. Described as a renaissance man, Jason Segel has done it all: acting, writing, puppeteering, cracking funny jokes at himself. I actually did not know much about him before going to the event, so I was driven by curiosity of … Continue reading The Artist’s Dilemma: Doing Things That Scare You
How do you engage your audiences visually? As designers, we always want to tell stories with our designs. In 2017, we have seen an increase in digital art being the new standard for social media ads and other outlets of online advertising. Want to make your images more interesting? Follow these steps below: Combine two … Continue reading The Art of Storytelling With Design
As creatives, we can be blocked from our creative energy. Maybe you are upset about something going on in a personal part of your life. Or perhaps you stubbed your toe while putting away a heavy kettle bell at the gym and it hurts like crazy. Whatever is ailing you, this can block you from … Continue reading Achieving Flow State
Many companies choose to have interns work for them during the summer season. These are usually college or high school aged individuals. While most kids are on vacation over the summer, these kids are choosing to cut their free time short in order to spend time working for your organization. Remember this fact. When you … Continue reading Mentoring The Next Generation
As creatives, we always want to be doing work we love. It's how we keep the creative spark to keep sharing our gifts with the world. I finished reading Seth Godin's book Linchpin: Are You Indispensable? Here are several key takeaways from the book: If you want to do work that you love, then you … Continue reading [Book Review] Linchpin: Are You Indispensable?
Charlotte Chapman 