Your Big Moment: Ask Interesting Questions

Your big moment is here. You run into a huge potential client in passing at an airport. You've got five to ten seconds to get their attention. What type of question do you ask to clearly engage them with you? Recently, I listened to a terrific Tim Ferris podcast episode where Tim answered some of … Continue reading Your Big Moment: Ask Interesting Questions

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Keeping It Real With Brand Integrity

Recently, I’ve been thinking a lot about brands. Why? Because the brand experience matters, especially to designers. I asked myself questions such as what makes a brand shine? What makes a brand the one that people rave about to family and friends, who are ecstatic to talk about, who willingly part with cash to buy … Continue reading Keeping It Real With Brand Integrity

The Artist’s Dilemma: Doing Things That Scare You

Last Friday, I went to a book signing event for Jason Segel’s new book called Otherworld. Described as a renaissance man, Jason Segel has done it all: acting, writing, puppeteering, cracking funny jokes at himself. I actually did not know much about him before going to the event, so I was driven by curiosity of … Continue reading The Artist’s Dilemma: Doing Things That Scare You

Mentoring The Next Generation

Many companies choose to have interns work for them during the summer season. These are usually college or high school aged individuals. While most kids are on vacation over the summer, these kids are choosing to cut their free time short in order to spend time working for your organization. Remember this fact. When you … Continue reading Mentoring The Next Generation

[Book Review] Linchpin: Are You Indispensable?

As creatives, we always want to be doing work we love. It's how we keep the creative spark to keep sharing our gifts with the world. I finished reading Seth Godin's book Linchpin: Are You Indispensable? Here are several key takeaways from the book: If you want to do work that you love, then you … Continue reading [Book Review] Linchpin: Are You Indispensable?

How to Stand Out as a Creative Among the Noise

Nowadays, we have pressure on us to fit this image of being a jack-of-all trades. For example, if you are creative, some organizations expect you to be a mediocre designer, videographer, print designer and more. Now, it’s easy to fall into this trap, however you will not be able to advance in your career and … Continue reading How to Stand Out as a Creative Among the Noise

Understanding Organizational Agendas To Maximize Results

Everyone has an agenda. This can be applied to organizations as well, including departments. As a designer, to maximize your projects, you need to be able to understand the agendas of other departments in your organization, not just yours. As those of us strive to become Art Directors or Project Managers, knowing the agendas of … Continue reading Understanding Organizational Agendas To Maximize Results

Creating Questions For Impact In UX Testing

Why are we asking questions about our wireframes, designs or products? As designers, shouldn’t we know what looks good? Well, as designers we DO KNOW what looks good. You could have the best looking designed app in the world, but if it’s hard to use, no one will use it. How are we going to … Continue reading Creating Questions For Impact In UX Testing