Live Up To Expectations

We work on brands. Our brands change and transform people's lives, hopefully for noble causes. That's the zoomed out vision that we have to remember as we design campaigns for new products: from the eblast to the digital advertising to the messaging and the story—all of these touch points matter. As designers, when we say … Continue reading Live Up To Expectations

Become a Google Analytics Ninja

I know that data and numbers can be intimidating (trust me, I survived two semesters of calculus and two programming classes) but it’s worth it. With data, you can make your designs not only look pretty, but be effective by understanding customer needs. Customers need products and services in order to solve a problem they … Continue reading Become a Google Analytics Ninja

Overcoming the obligated good deeds holiday aka Valentine’s Day

I've never been a fan of Valentine's Day. Even when I've been in relationships I have never been thrilled by this holiday. It's always some sort of forced obligation of one partner to buy their significant other flowers (usually, a dozen roses), spend a ton of money at a fancy restaurant, and pick out a romantic … Continue reading Overcoming the obligated good deeds holiday aka Valentine’s Day

Always make time to research current trends

As designers, we need to be in the know of what's trending in society and digital campaigns. Look at various banners, eblasts and websites. Ask yourself these questions: What do you like about the visuals? What do you like about the narrative/copy? How does the whole design engage you and draw you into the sales … Continue reading Always make time to research current trends

Take Design Thinking in the Startup Environment with Venture Design

As designers, we are usually people who are focused on perfection – getting the details right pixel by pixel. While it’s wonderful to be detailed oriented, that approach shifts our view from the overall objectives of a business, to the microscale to just the project itself. As a designer, of course you want your work … Continue reading Take Design Thinking in the Startup Environment with Venture Design

Building Your “Interesting” Factor as a Designer

You can find many people who are super star designers. However, can you find the combination of a designer that is not quite a superstar, but who is still pretty good, and understands finances? How about a designer who knows the basics of engineering? Even rarer. People want interesting. Many CEOs are renaissance people, knowing several fields, … Continue reading Building Your “Interesting” Factor as a Designer

Applying Philosophy to Design Thinking: Stoicism

Design is about human experience. What’s a better way to learn how to think and how people think other than learning some philosophy? Especially if it can be applied daily to realistic circumstances and is not abstract or controversial. Stoicism: What Stands In the Way Becomes the Way I highly suggest that you learn the … Continue reading Applying Philosophy to Design Thinking: Stoicism

How to Create Human Centered Design Solutions in the Economy of Connection

Think about the world we live in today. What apps or businesses are successful? Some that come to my mind are Facebook, Twitter, Uber, Apple and the slew of online dating apps/sites. These all have one thing in common: they connect us. Have you noticed how many people are surprised when you make eye contact … Continue reading How to Create Human Centered Design Solutions in the Economy of Connection

Design Thinking In Action

So I had the chance on November 17th, 2016 to attend a workshop ran by frog design during SIWeek Workshop: Remaking Transportation. I got hands on experience in design thinking with a group of complete strangers of working professionals in the Bay Area to work towards solving this problem in a two-hour time frame. Despite … Continue reading Design Thinking In Action