Get Clarity: Real-time Information with Augmented Reality (AR)

Everyone remembers when Pokemon Go blew up a few years ago right? The popularity of that app paved the way of bringing Augmented Reality into the mainstream. Not only was the app fun, it was easy to use and easily accessible. Even non-gamers were able to quickly adapt to Pokemon Go and enjoyed it immensely wandering … Continue reading Get Clarity: Real-time Information with Augmented Reality (AR)

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You’ve Got The Touch: Transform Your Typography Skills to Outshine the Competition

The past month, I’ve dived off the deep end into the world of typography. My goal is to study the past in design and look at the work that people are crafting currently to learn, to grow, and make more impactful designs, that really resonate with customers.   Part of my new studying has brought … Continue reading You’ve Got The Touch: Transform Your Typography Skills to Outshine the Competition

Your Big Moment: Ask Interesting Questions

Your big moment is here. You run into a huge potential client in passing at an airport. You've got five to ten seconds to get their attention. What type of question do you ask to clearly engage them with you? Recently, I listened to a terrific Tim Ferris podcast episode where Tim answered some of … Continue reading Your Big Moment: Ask Interesting Questions

Mentoring The Next Generation

Many companies choose to have interns work for them during the summer season. These are usually college or high school aged individuals. While most kids are on vacation over the summer, these kids are choosing to cut their free time short in order to spend time working for your organization. Remember this fact. When you … Continue reading Mentoring The Next Generation

Live Up To Expectations

We work on brands. Our brands change and transform people's lives, hopefully for noble causes. That's the zoomed out vision that we have to remember as we design campaigns for new products: from the eblast to the digital advertising to the messaging and the story—all of these touch points matter. As designers, when we say … Continue reading Live Up To Expectations

Become a Google Analytics Ninja

I know that data and numbers can be intimidating (trust me, I survived two semesters of calculus and two programming classes) but it’s worth it. With data, you can make your designs not only look pretty, but be effective by understanding customer needs. Customers need products and services in order to solve a problem they … Continue reading Become a Google Analytics Ninja

Overcoming the obligated good deeds holiday aka Valentine’s Day

I've never been a fan of Valentine's Day. Even when I've been in relationships I have never been thrilled by this holiday. It's always some sort of forced obligation of one partner to buy their significant other flowers (usually, a dozen roses), spend a ton of money at a fancy restaurant, and pick out a romantic … Continue reading Overcoming the obligated good deeds holiday aka Valentine’s Day

Always make time to research current trends

As designers, we need to be in the know of what's trending in society and digital campaigns. Look at various banners, eblasts and websites. Ask yourself these questions: What do you like about the visuals? What do you like about the narrative/copy? How does the whole design engage you and draw you into the sales … Continue reading Always make time to research current trends

Take Design Thinking in the Startup Environment with Venture Design

As designers, we are usually people who are focused on perfection – getting the details right pixel by pixel. While it’s wonderful to be detailed oriented, that approach shifts our view from the overall objectives of a business, to the microscale to just the project itself. As a designer, of course you want your work … Continue reading Take Design Thinking in the Startup Environment with Venture Design