What is Bounce Rate? The bounce rate is when people leave your website as soon as they see it. The customer doesn’t continue the sales funnel cycle, they completely abandon ship. The goal is to have the lowest bounce rate as possible for your pages. What If I’m getting a high bounce rate? There are … Continue reading Some Tips To Reduce High Bounce Rates
Why are we asking questions about our wireframes, designs or products? As designers, shouldn’t we know what looks good? Well, as designers we DO KNOW what looks good. You could have the best looking designed app in the world, but if it’s hard to use, no one will use it. How are we going to … Continue reading Creating Questions For Impact In UX Testing
I know that data and numbers can be intimidating (trust me, I survived two semesters of calculus and two programming classes) but it’s worth it. With data, you can make your designs not only look pretty, but be effective by understanding customer needs. Customers need products and services in order to solve a problem they … Continue reading Become a Google Analytics Ninja
I've never been a fan of Valentine's Day. Even when I've been in relationships I have never been thrilled by this holiday. It's always some sort of forced obligation of one partner to buy their significant other flowers (usually, a dozen roses), spend a ton of money at a fancy restaurant, and pick out a romantic … Continue reading Overcoming the obligated good deeds holiday aka Valentine’s Day
What you need to do is conduct research and do testing in order to have solid data before you create your designs. Yes, this needs to take place before the design process and throughout the whole project lifecycle, including during the design process. UX testing suggestions I did UX testing for our B2B website … Continue reading Ok, so I understand that UX is important. What’s next?
Walt Disney said the famous phrase of "Details matter." To Disney, there was no such thing as an insignificant detail in regards to experiencing Disney’s brand from movies to the theme parks. Have you noticed in Disneyland the small details such as the Mickey Mouse heads throughout the park? Whenever I go see a Disney … Continue reading 20% growth maintained for over a year after this website makeover. Learn why the details matter.
Now that we know that our industries will be disrupted, what are the drivers causing it? Technology is the main wave of disruption, with Moores Law at the heart of the wave. The term was first coined by Gordon Moore, Intel cofounder, in 1965 when he observed that the number of transistors per square inch … Continue reading Surf the Wave of Moores Law Into Future Success
We want the work that we do to mean something. In order for our work to have meaning, we have to really make products or services that add value and change people’s lives for the better, that do good in the world. That’s the vision of the future that we strive for. Hopefully, the … Continue reading Disrupt Your Business: Think Like an Entrepreneur
I had first heard about Ryan Holiday, writer and media strategist, from reading The Obstacle Is the Way which is a book on applying stoicism in the modern world. That book had a profound impact on my career and has lead to exponential growth (I wrote a post on how I apply stoicism to my design … Continue reading Want to grow your business exponentially with Growth Hacking? This is the book to get.
As designers, we need to be in the know of what's trending in society and digital campaigns. Look at various banners, eblasts and websites. Ask yourself these questions: What do you like about the visuals? What do you like about the narrative/copy? How does the whole design engage you and draw you into the sales … Continue reading Always make time to research current trends