Live Up To Expectations

We work on brands. Our brands change and transform people's lives, hopefully for noble causes. That's the zoomed out vision that we have to remember as we design campaigns for new products: from the eblast to the digital advertising to the messaging and the story—all of these touch points matter. As designers, when we say … Continue reading Live Up To Expectations

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Attitude Changes Everything

Your attitude effects how you view the world. In the business world, this is key, especially working in companies that are running Growth Hacking or Lean Startup approaches. Innovation comes from a positive attitude. Exponential growth only occurs in situations when the status quo is questioned, when grand ideas are presented. Maybe those ideas seem crazy … Continue reading Attitude Changes Everything

How to Stand Out as a Creative Among the Noise

Nowadays, we have pressure on us to fit this image of being a jack-of-all trades. For example, if you are creative, some organizations expect you to be a mediocre designer, videographer, print designer and more. Now, it’s easy to fall into this trap, however you will not be able to advance in your career and … Continue reading How to Stand Out as a Creative Among the Noise

Achieve Success: How to Squash Your Own Ego

So it feels good to tell the world about your successes right? Of course, you should feel proud of yourself, especially if you have accomplished great things in your career. However, don’t brag about it to others. Most people are not interested in how a project made you feel. If anything, it makes you come … Continue reading Achieve Success: How to Squash Your Own Ego

Understanding Organizational Agendas To Maximize Results

Everyone has an agenda. This can be applied to organizations as well, including departments. As a designer, to maximize your projects, you need to be able to understand the agendas of other departments in your organization, not just yours. As those of us strive to become Art Directors or Project Managers, knowing the agendas of … Continue reading Understanding Organizational Agendas To Maximize Results

The Importance of Play at Work

Have you ever wondered why someone can spend 10-12 hours a day working and not even realize it? And then you look at yourself and how miserable you are as each second passes by on the clock at your 8 to 5 job. Well, it’s all about your outlook on work itself. The person who … Continue reading The Importance of Play at Work

Some Tips To Reduce High Bounce Rates

What is Bounce Rate? The bounce rate is when people leave your website as soon as they see it. The customer doesn’t continue the sales funnel cycle, they completely abandon ship. The goal is to have the lowest bounce rate as possible for your pages. What If I’m getting a high bounce rate? There are … Continue reading Some Tips To Reduce High Bounce Rates

Creating Questions For Impact In UX Testing

Why are we asking questions about our wireframes, designs or products? As designers, shouldn’t we know what looks good? Well, as designers we DO KNOW what looks good. You could have the best looking designed app in the world, but if it’s hard to use, no one will use it. How are we going to … Continue reading Creating Questions For Impact In UX Testing

Become a Google Analytics Ninja

I know that data and numbers can be intimidating (trust me, I survived two semesters of calculus and two programming classes) but it’s worth it. With data, you can make your designs not only look pretty, but be effective by understanding customer needs. Customers need products and services in order to solve a problem they … Continue reading Become a Google Analytics Ninja