Creating Questions For Impact In UX Testing

Why are we asking questions about our wireframes, designs or products? As designers, shouldn’t we know what looks good? Well, as designers we DO KNOW what looks good. You could have the best looking designed app in the world, but if it’s hard to use, no one will use it. How are we going to … Continue reading Creating Questions For Impact In UX Testing

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Become a Google Analytics Ninja

I know that data and numbers can be intimidating (trust me, I survived two semesters of calculus and two programming classes) but it’s worth it. With data, you can make your designs not only look pretty, but be effective by understanding customer needs. Customers need products and services in order to solve a problem they … Continue reading Become a Google Analytics Ninja

Get Better at Predicting with Futurecasting

Have you heard of future casting? It’s like predicting the weather. Sometimes it is right and other times it can be off. To future cast, you need to write possible headlines about things happening in world events, pop culture and more that tie to your product or service. It allows you to to apply context … Continue reading Get Better at Predicting with Futurecasting

Design Thinking In Action

So I had the chance on November 17th, 2016 to attend a workshop ran by frog design during SIWeek Workshop: Remaking Transportation. I got hands on experience in design thinking with a group of complete strangers of working professionals in the Bay Area to work towards solving this problem in a two-hour time frame. Despite … Continue reading Design Thinking In Action