We’ve all been there. Whether we are going into a store, shopping online, or calling customer service, there is always the starting point. The gatekeeper, also known as the sales associate, the receptionist, the phone support, or the online “welcome” message as you log into your favorite online site, is critical to the consumer buying … Continue reading The Most Important Role To Get Right In The Consumer Buying Lifecycle
Ok, so you're given that new promotion to manage people. That's great! However, you're not off the hook from doing work. There's a misconception that managers do zero work and the people they supervise do most of the work. In reality, it's not so simple nor true. Managers have to do their normal job functions … Continue reading Building Your Team
Your attitude effects how you view the world. In the business world, this is key, especially working in companies that are running Growth Hacking or Lean Startup approaches. Innovation comes from a positive attitude. Exponential growth only occurs in situations when the status quo is questioned, when grand ideas are presented. Maybe those ideas seem crazy … Continue reading Attitude Changes Everything
Everyone has an agenda. This can be applied to organizations as well, including departments. As a designer, to maximize your projects, you need to be able to understand the agendas of other departments in your organization, not just yours. As those of us strive to become Art Directors or Project Managers, knowing the agendas of … Continue reading Understanding Organizational Agendas To Maximize Results
Have you ever wondered why someone can spend 10-12 hours a day working and not even realize it? And then you look at yourself and how miserable you are as each second passes by on the clock at your 8 to 5 job. Well, it’s all about your outlook on work itself. The person who … Continue reading The Importance of Play at Work
Why are we asking questions about our wireframes, designs or products? As designers, shouldn’t we know what looks good? Well, as designers we DO KNOW what looks good. You could have the best looking designed app in the world, but if it’s hard to use, no one will use it. How are we going to … Continue reading Creating Questions For Impact In UX Testing
I know that data and numbers can be intimidating (trust me, I survived two semesters of calculus and two programming classes) but it’s worth it. With data, you can make your designs not only look pretty, but be effective by understanding customer needs. Customers need products and services in order to solve a problem they … Continue reading Become a Google Analytics Ninja
What you need to do is conduct research and do testing in order to have solid data before you create your designs. Yes, this needs to take place before the design process and throughout the whole project lifecycle, including during the design process. UX testing suggestions I did UX testing for our B2B website … Continue reading Ok, so I understand that UX is important. What’s next?
Walt Disney said the famous phrase of "Details matter." To Disney, there was no such thing as an insignificant detail in regards to experiencing Disney’s brand from movies to the theme parks. Have you noticed in Disneyland the small details such as the Mickey Mouse heads throughout the park? Whenever I go see a Disney … Continue reading 20% growth maintained for over a year after this website makeover. Learn why the details matter.
We want the work that we do to mean something. In order for our work to have meaning, we have to really make products or services that add value and change people’s lives for the better, that do good in the world. That’s the vision of the future that we strive for. Hopefully, the … Continue reading Disrupt Your Business: Think Like an Entrepreneur