As designers, we need to be in the know of what's trending in society and digital campaigns. Look at various banners, eblasts and websites. Ask yourself these questions: What do you like about the visuals? What do you like about the narrative/copy? How does the whole design engage you and draw you into the sales … Continue reading Always make time to research current trends
What does it mean to grow your company's brand? Why are you growing and what areas are you focused on growing in? These are important questions to ask yourself when coming up with marketing campaigns and overall strategy for the company you work for. You can have tremendous growth, not asking yourself these questions, and … Continue reading Building Durability Into Your Brand
The number of people going to your site doesn’t matter. You may be getting tons of traffic but if people are bouncing away from your site, then that is not effective at all. If you’re not spreading the word about your product or service and just throwing up ads, that is not connecting with your … Continue reading Scale Retention and Optimize Your Business With Your Email List
Hi readers, This is a book review that I wrote recently for Tools of Titans. The original review is on Amazon.com: If you haven’t heard of Tim Ferriss by now, what planet are you from? As Jamie Foxx said on Tim’s podcast, he’s the guy version of Oprah. Want to know the tactics, routines and … Continue reading Get This Book. Now.
Have you heard of future casting? It’s like predicting the weather. Sometimes it is right and other times it can be off. To future cast, you need to write possible headlines about things happening in world events, pop culture and more that tie to your product or service. It allows you to to apply context … Continue reading Get Better at Predicting with Futurecasting