Be Methodical In Asking Questions

When creating a product that really makes an impact, you need to take your time. Many companies try to rush releasing a new product or campaign without thinking it through. Many times these are based on feedback received from customers. However, not all feedback is considered good. Many times, you have to dig deeper with … Continue reading Be Methodical In Asking Questions

How to Stand Out as a Creative Among the Noise

Nowadays, we have pressure on us to fit this image of being a jack-of-all trades. For example, if you are creative, some organizations expect you to be a mediocre designer, videographer, print designer and more. Now, it’s easy to fall into this trap, however you will not be able to advance in your career and … Continue reading How to Stand Out as a Creative Among the Noise

Achieve Success: How to Squash Your Own Ego

So it feels good to tell the world about your successes right? Of course, you should feel proud of yourself, especially if you have accomplished great things in your career. However, don’t brag about it to others. Most people are not interested in how a project made you feel. If anything, it makes you come … Continue reading Achieve Success: How to Squash Your Own Ego

Some Tips To Reduce High Bounce Rates

What is Bounce Rate? The bounce rate is when people leave your website as soon as they see it. The customer doesn’t continue the sales funnel cycle, they completely abandon ship. The goal is to have the lowest bounce rate as possible for your pages. What If I’m getting a high bounce rate? There are … Continue reading Some Tips To Reduce High Bounce Rates

Become a Google Analytics Ninja

I know that data and numbers can be intimidating (trust me, I survived two semesters of calculus and two programming classes) but it’s worth it. With data, you can make your designs not only look pretty, but be effective by understanding customer needs. Customers need products and services in order to solve a problem they … Continue reading Become a Google Analytics Ninja

Surf the Wave of Moores Law Into Future Success

Now that we know that our industries will be disrupted, what are the drivers causing it? Technology is the main wave of disruption, with Moores Law at the heart of the wave. The term was first coined by Gordon Moore, Intel cofounder, in 1965 when he observed that the number of transistors per square inch … Continue reading Surf the Wave of Moores Law Into Future Success

Disrupt Your Business: Think Like an Entrepreneur

  We want the work that we do to mean something. In order for our work to have meaning, we have to really make products or services that add value and change people’s lives for the better, that do good in the world. That’s the vision of the future that we strive for. Hopefully, the … Continue reading Disrupt Your Business: Think Like an Entrepreneur

Always make time to research current trends

As designers, we need to be in the know of what's trending in society and digital campaigns. Look at various banners, eblasts and websites. Ask yourself these questions: What do you like about the visuals? What do you like about the narrative/copy? How does the whole design engage you and draw you into the sales … Continue reading Always make time to research current trends

Building Durability Into Your Brand

What does it mean to grow your company's brand? Why are you growing and what areas are you focused on growing in? These are important questions to ask yourself when coming up with marketing campaigns and overall strategy for the company you work for. You can have tremendous growth, not asking yourself these questions, and … Continue reading Building Durability Into Your Brand

Scale Retention and Optimize Your Business With Your Email List

The number of people going to your site doesn’t matter. You may be getting tons of traffic but if people are bouncing away from your site, then that is not effective at all. If you’re not spreading the word about your product or service and just throwing up ads, that is not connecting with your … Continue reading Scale Retention and Optimize Your Business With Your Email List