Keeping It Real With Brand Integrity

Recently, I’ve been thinking a lot about brands. Why? Because the brand experience matters, especially to designers. I asked myself questions such as what makes a brand shine? What makes a brand the one that people rave about to family and friends, who are ecstatic to talk about, who willingly part with cash to buy … Continue reading Keeping It Real With Brand Integrity

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Want to make Mobile SEO a priority? 3 items to focus on for improving mobile

Mobile SEO is more important than ever. Google changed their ranking algorithm in late 2016 / early 2017 in which they prioritize mobile sites first for content, then desktop sites. Also, Google is scanning your social media presence and ranking your site based on how often content is shared. Before you start overreacting to rush … Continue reading Want to make Mobile SEO a priority? 3 items to focus on for improving mobile

Mentoring The Next Generation

Many companies choose to have interns work for them during the summer season. These are usually college or high school aged individuals. While most kids are on vacation over the summer, these kids are choosing to cut their free time short in order to spend time working for your organization. Remember this fact. When you … Continue reading Mentoring The Next Generation

Be Methodical In Asking Questions

When creating a product that really makes an impact, you need to take your time. Many companies try to rush releasing a new product or campaign without thinking it through. Many times these are based on feedback received from customers. However, not all feedback is considered good. Many times, you have to dig deeper with … Continue reading Be Methodical In Asking Questions

How to Stand Out as a Creative Among the Noise

Nowadays, we have pressure on us to fit this image of being a jack-of-all trades. For example, if you are creative, some organizations expect you to be a mediocre designer, videographer, print designer and more. Now, it’s easy to fall into this trap, however you will not be able to advance in your career and … Continue reading How to Stand Out as a Creative Among the Noise

Achieve Success: How to Squash Your Own Ego

So it feels good to tell the world about your successes right? Of course, you should feel proud of yourself, especially if you have accomplished great things in your career. However, don’t brag about it to others. Most people are not interested in how a project made you feel. If anything, it makes you come … Continue reading Achieve Success: How to Squash Your Own Ego

Some Tips To Reduce High Bounce Rates

What is Bounce Rate? The bounce rate is when people leave your website as soon as they see it. The customer doesn’t continue the sales funnel cycle, they completely abandon ship. The goal is to have the lowest bounce rate as possible for your pages. What If I’m getting a high bounce rate? There are … Continue reading Some Tips To Reduce High Bounce Rates

Become a Google Analytics Ninja

I know that data and numbers can be intimidating (trust me, I survived two semesters of calculus and two programming classes) but it’s worth it. With data, you can make your designs not only look pretty, but be effective by understanding customer needs. Customers need products and services in order to solve a problem they … Continue reading Become a Google Analytics Ninja

Surf the Wave of Moores Law Into Future Success

Now that we know that our industries will be disrupted, what are the drivers causing it? Technology is the main wave of disruption, with Moores Law at the heart of the wave. The term was first coined by Gordon Moore, Intel cofounder, in 1965 when he observed that the number of transistors per square inch … Continue reading Surf the Wave of Moores Law Into Future Success

Disrupt Your Business: Think Like an Entrepreneur

  We want the work that we do to mean something. In order for our work to have meaning, we have to really make products or services that add value and change people’s lives for the better, that do good in the world. That’s the vision of the future that we strive for. Hopefully, the … Continue reading Disrupt Your Business: Think Like an Entrepreneur