We work on brands. Our brands change and transform people's lives, hopefully for noble causes. That's the zoomed out vision that we have to remember as we design campaigns for new products: from the eblast to the digital advertising to the messaging and the story—all of these touch points matter. As designers, when we say … Continue reading Live Up To Expectations
Your attitude effects how you view the world. In the business world, this is key, especially working in companies that are running Growth Hacking or Lean Startup approaches. Innovation comes from a positive attitude. Exponential growth only occurs in situations when the status quo is questioned, when grand ideas are presented. Maybe those ideas seem crazy … Continue reading Attitude Changes Everything
I've never been a fan of Valentine's Day. Even when I've been in relationships I have never been thrilled by this holiday. It's always some sort of forced obligation of one partner to buy their significant other flowers (usually, a dozen roses), spend a ton of money at a fancy restaurant, and pick out a romantic … Continue reading Overcoming the obligated good deeds holiday aka Valentine’s Day
We want the work that we do to mean something. In order for our work to have meaning, we have to really make products or services that add value and change people’s lives for the better, that do good in the world. That’s the vision of the future that we strive for. Hopefully, the … Continue reading Disrupt Your Business: Think Like an Entrepreneur
Hi readers, This is a book review that I wrote recently for Tools of Titans. The original review is on Amazon.com: If you haven’t heard of Tim Ferriss by now, what planet are you from? As Jamie Foxx said on Tim’s podcast, he’s the guy version of Oprah. Want to know the tactics, routines and … Continue reading Get This Book. Now.
For looking to mentors for inspiration, try not to fall into the trap of hero worship. Many people will put their mentors on a pedestal, such as the hollywood actors. You’ve got to remember that these people are still people, not gods or goddesses. They still have their flaws. Many of the times, these folks … Continue reading The Trap of Hero Worship
Hi again readers, I went to San Francisco earlier today to seek inspiration for my writing. One of my suggestions is that when you're in a creative rut, you need to shake things up. Taking my own advice, I took off for my adventure today. Here are my take aways from today on generating inspiration … Continue reading Go Out Exploring For Inspiration