Your Big Moment: Ask Interesting Questions

Your big moment is here. You run into a huge potential client in passing at an airport. You've got five to ten seconds to get their attention. What type of question do you ask to clearly engage them with you? Recently, I listened to a terrific Tim Ferris podcast episode where Tim answered some of … Continue reading Your Big Moment: Ask Interesting Questions

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Keeping It Real With Brand Integrity

Recently, I’ve been thinking a lot about brands. Why? Because the brand experience matters, especially to designers. I asked myself questions such as what makes a brand shine? What makes a brand the one that people rave about to family and friends, who are ecstatic to talk about, who willingly part with cash to buy … Continue reading Keeping It Real With Brand Integrity

The Artist’s Dilemma: Doing Things That Scare You

Last Friday, I went to a book signing event for Jason Segel’s new book called Otherworld. Described as a renaissance man, Jason Segel has done it all: acting, writing, puppeteering, cracking funny jokes at himself. I actually did not know much about him before going to the event, so I was driven by curiosity of … Continue reading The Artist’s Dilemma: Doing Things That Scare You

The Most Important Role To Get Right In The Consumer Buying Lifecycle

We’ve all been there. Whether we are going into a store, shopping online, or calling customer service, there is always the starting point. The gatekeeper, also known as the sales associate, the receptionist, the phone support, or the online “welcome” message as you log into your favorite online site, is critical to the consumer buying … Continue reading The Most Important Role To Get Right In The Consumer Buying Lifecycle

Want to make Mobile SEO a priority? 3 items to focus on for improving mobile

Mobile SEO is more important than ever. Google changed their ranking algorithm in late 2016 / early 2017 in which they prioritize mobile sites first for content, then desktop sites. Also, Google is scanning your social media presence and ranking your site based on how often content is shared. Before you start overreacting to rush … Continue reading Want to make Mobile SEO a priority? 3 items to focus on for improving mobile

Mentoring The Next Generation

Many companies choose to have interns work for them during the summer season. These are usually college or high school aged individuals. While most kids are on vacation over the summer, these kids are choosing to cut their free time short in order to spend time working for your organization. Remember this fact. When you … Continue reading Mentoring The Next Generation

[Book Review] Linchpin: Are You Indispensable?

As creatives, we always want to be doing work we love. It's how we keep the creative spark to keep sharing our gifts with the world. I finished reading Seth Godin's book Linchpin: Are You Indispensable? Here are several key takeaways from the book: If you want to do work that you love, then you … Continue reading [Book Review] Linchpin: Are You Indispensable?

Be Methodical In Asking Questions

When creating a product that really makes an impact, you need to take your time. Many companies try to rush releasing a new product or campaign without thinking it through. Many times these are based on feedback received from customers. However, not all feedback is considered good. Many times, you have to dig deeper with … Continue reading Be Methodical In Asking Questions