Keeping It Real With Brand Integrity

Recently, I’ve been thinking a lot about brands. Why? Because the brand experience matters, especially to designers. I asked myself questions such as what makes a brand shine? What makes a brand the one that people rave about to family and friends, who are ecstatic to talk about, who willingly part with cash to buy … Continue reading Keeping It Real With Brand Integrity

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The Artist’s Dilemma: Doing Things That Scare You

Last Friday, I went to a book signing event for Jason Segel’s new book called Otherworld. Described as a renaissance man, Jason Segel has done it all: acting, writing, puppeteering, cracking funny jokes at himself. I actually did not know much about him before going to the event, so I was driven by curiosity of … Continue reading The Artist’s Dilemma: Doing Things That Scare You

[Book Review] Linchpin: Are You Indispensable?

As creatives, we always want to be doing work we love. It's how we keep the creative spark to keep sharing our gifts with the world. I finished reading Seth Godin's book Linchpin: Are You Indispensable? Here are several key takeaways from the book: If you want to do work that you love, then you … Continue reading [Book Review] Linchpin: Are You Indispensable?

Achieve Success: How to Squash Your Own Ego

So it feels good to tell the world about your successes right? Of course, you should feel proud of yourself, especially if you have accomplished great things in your career. However, don’t brag about it to others. Most people are not interested in how a project made you feel. If anything, it makes you come … Continue reading Achieve Success: How to Squash Your Own Ego

Understanding Organizational Agendas To Maximize Results

Everyone has an agenda. This can be applied to organizations as well, including departments. As a designer, to maximize your projects, you need to be able to understand the agendas of other departments in your organization, not just yours. As those of us strive to become Art Directors or Project Managers, knowing the agendas of … Continue reading Understanding Organizational Agendas To Maximize Results

The Importance of Play at Work

Have you ever wondered why someone can spend 10-12 hours a day working and not even realize it? And then you look at yourself and how miserable you are as each second passes by on the clock at your 8 to 5 job. Well, it’s all about your outlook on work itself. The person who … Continue reading The Importance of Play at Work

Ok, so I understand that UX is important. What’s next?

  What you need to do is conduct research and do testing in order to have solid data before you create your designs. Yes, this needs to take place before the design process and throughout the whole project lifecycle, including during the design process. UX testing suggestions I did UX testing for our B2B website … Continue reading Ok, so I understand that UX is important. What’s next?

Get This Book. Now.

Hi readers, This is a book review that I wrote recently for Tools of Titans. The original review is on Amazon.com: If you haven’t heard of Tim Ferriss by now, what planet are you from? As Jamie Foxx said on Tim’s podcast, he’s the guy version of Oprah. Want to know the tactics, routines and … Continue reading Get This Book. Now.

The Trap of Hero Worship

For looking to mentors for inspiration, try not to fall into the trap of hero worship. Many people will put their mentors on a pedestal, such as the hollywood actors. You’ve got to remember that these people are still people, not gods or goddesses. They still have their flaws. Many of the times, these folks … Continue reading The Trap of Hero Worship