Get Clarity: Real-time Information with Augmented Reality (AR)

Everyone remembers when Pokemon Go blew up a few years ago right? The popularity of that app paved the way of bringing Augmented Reality into the mainstream. Not only was the app fun, it was easy to use and easily accessible. Even non-gamers were able to quickly adapt to Pokemon Go and enjoyed it immensely wandering … Continue reading Get Clarity: Real-time Information with Augmented Reality (AR)

Advertisements

You’ve Got The Touch: Transform Your Typography Skills to Outshine the Competition

The past month, I’ve dived off the deep end into the world of typography. My goal is to study the past in design and look at the work that people are crafting currently to learn, to grow, and make more impactful designs, that really resonate with customers.   Part of my new studying has brought … Continue reading You’ve Got The Touch: Transform Your Typography Skills to Outshine the Competition

The Craft of Lettering

Have you ever read a book that was so captivating, so good, that you finished it in one day? It's rare, right? Recently, I was introduced to Jessica Hische's book In Progress: See Inside of  a Lettering Artist's Sketchbook and Process, from Pencil to Vector. I read the book in one day—it was that insightful. The book … Continue reading The Craft of Lettering

Your Big Moment: Ask Interesting Questions

Your big moment is here. You run into a huge potential client in passing at an airport. You've got five to ten seconds to get their attention. What type of question do you ask to clearly engage them with you? Recently, I listened to a terrific Tim Ferris podcast episode where Tim answered some of … Continue reading Your Big Moment: Ask Interesting Questions

Keeping It Real With Brand Integrity

Recently, I’ve been thinking a lot about brands. Why? Because the brand experience matters, especially to designers. I asked myself questions such as what makes a brand shine? What makes a brand the one that people rave about to family and friends, who are ecstatic to talk about, who willingly part with cash to buy … Continue reading Keeping It Real With Brand Integrity

Be Methodical In Asking Questions

When creating a product that really makes an impact, you need to take your time. Many companies try to rush releasing a new product or campaign without thinking it through. Many times these are based on feedback received from customers. However, not all feedback is considered good. Many times, you have to dig deeper with … Continue reading Be Methodical In Asking Questions

Live Up To Expectations

We work on brands. Our brands change and transform people's lives, hopefully for noble causes. That's the zoomed out vision that we have to remember as we design campaigns for new products: from the eblast to the digital advertising to the messaging and the story—all of these touch points matter. As designers, when we say … Continue reading Live Up To Expectations

How to Stand Out as a Creative Among the Noise

Nowadays, we have pressure on us to fit this image of being a jack-of-all trades. For example, if you are creative, some organizations expect you to be a mediocre designer, videographer, print designer and more. Now, it’s easy to fall into this trap, however you will not be able to advance in your career and … Continue reading How to Stand Out as a Creative Among the Noise

Understanding Organizational Agendas To Maximize Results

Everyone has an agenda. This can be applied to organizations as well, including departments. As a designer, to maximize your projects, you need to be able to understand the agendas of other departments in your organization, not just yours. As those of us strive to become Art Directors or Project Managers, knowing the agendas of … Continue reading Understanding Organizational Agendas To Maximize Results