Everyone remembers when Pokemon Go blew up a few years ago right? The popularity of that app paved the way of bringing Augmented Reality into the mainstream. Not only was the app fun, it was easy to use and easily accessible. Even non-gamers were able to quickly adapt to Pokemon Go and enjoyed it immensely wandering … Continue reading Get Clarity: Real-time Information with Augmented Reality (AR)
Author: Charlotte Chapman
Branding, graphic and human centered designer.
Linchpin for innovation, growth and creating connections for organizations and projects.
The past month, I’ve dived off the deep end into the world of typography. My goal is to study the past in design and look at the work that people are crafting currently to learn, to grow, and make more impactful designs, that really resonate with customers. Part of my new studying has brought … Continue reading You’ve Got The Touch: Transform Your Typography Skills to Outshine the Competition
Have you ever read a book that was so captivating, so good, that you finished it in one day? It's rare, right? Recently, I was introduced to Jessica Hische's book In Progress: See Inside of a Lettering Artist's Sketchbook and Process, from Pencil to Vector. I read the book in one day—it was that insightful. The book … Continue reading The Craft of Lettering
Your big moment is here. You run into a huge potential client in passing at an airport. You've got five to ten seconds to get their attention. What type of question do you ask to clearly engage them with you? Recently, I listened to a terrific Tim Ferris podcast episode where Tim answered some of … Continue reading Your Big Moment: Ask Interesting Questions
Recently, I’ve been thinking a lot about brands. Why? Because the brand experience matters, especially to designers. I asked myself questions such as what makes a brand shine? What makes a brand the one that people rave about to family and friends, who are ecstatic to talk about, who willingly part with cash to buy … Continue reading Keeping It Real With Brand Integrity
Last Friday, I went to a book signing event for Jason Segel’s new book called Otherworld. Described as a renaissance man, Jason Segel has done it all: acting, writing, puppeteering, cracking funny jokes at himself. I actually did not know much about him before going to the event, so I was driven by curiosity of … Continue reading The Artist’s Dilemma: Doing Things That Scare You
We’ve all been there. Whether we are going into a store, shopping online, or calling customer service, there is always the starting point. The gatekeeper, also known as the sales associate, the receptionist, the phone support, or the online “welcome” message as you log into your favorite online site, is critical to the consumer buying … Continue reading The Most Important Role To Get Right In The Consumer Buying Lifecycle
How do you engage your audiences visually? As designers, we always want to tell stories with our designs. In 2017, we have seen an increase in digital art being the new standard for social media ads and other outlets of online advertising. Want to make your images more interesting? Follow these steps below: Combine two … Continue reading The Art of Storytelling With Design
As creatives, we can be blocked from our creative energy. Maybe you are upset about something going on in a personal part of your life. Or perhaps you stubbed your toe while putting away a heavy kettle bell at the gym and it hurts like crazy. Whatever is ailing you, this can block you from … Continue reading Achieving Flow State
Mobile SEO is more important than ever. Google changed their ranking algorithm in late 2016 / early 2017 in which they prioritize mobile sites first for content, then desktop sites. Also, Google is scanning your social media presence and ranking your site based on how often content is shared. Before you start overreacting to rush … Continue reading Want to make Mobile SEO a priority? 3 items to focus on for improving mobile
