Get Clarity: Real-time Information with Augmented Reality (AR)

Everyone remembers when Pokemon Go blew up a few years ago right? The popularity of that app paved the way of bringing Augmented Reality into the mainstream. Not only was the app fun, it was easy to use and easily accessible. Even non-gamers were able to quickly adapt to Pokemon Go and enjoyed it immensely wandering hours into new territory, getting active, and meeting new people.

Augmented Reality (AR) is making our lives easier by proving real-time information for faster decision making in commercial and education industries.

Know what you’re getting into with Selecting Products
Not sure if that IKEA display case will fit in your studio apartment? IKEA has an app named IKEA place in which you can select products from their extensive catalog and see it superimposed in the location you want to place it. It’s pretty spot on for accuracy and leads you to quick decision making on decorating your home.

Need a guide? Let AR help you!
Another app, that is a concept for IKEA is called Assemble AR in which it shows instructions on how to put together your new furniture in the location you selected to put it.  This is very handy as it shows you how much space you will need before you get started. Also, it’s hard for the human mind to translate 2D drawings into 3D / real life instructions. so seeing it done 3D and real-time is helpful.

Not sure how long that new table will be? Use the MeasuringTape app.

An example of a bigger application of instructional learning using AR is at Boeing, who is using AR to train assemblers on the complicated process of how to build planes:

At Boeing, AR training has had a dramatic impact on the productivity and quality of complex aircraft manufacturing procedures. In one Boeing study, AR was used to guide trainees through the 50 steps required to assemble an aircraft wing section involving 30 parts. With the help of AR, trainees completed the work in 35% less time than trainees using traditional 2-D drawings and documentation. And the number of trainees with little or no experience who could perform the operation correctly the first time increased by 90%. 

As a tool for education, AR is empowering consumers with information to make faster decisions. Organizations that use AR will be able to save costs on training, assembly and more in their business’ process.

I am a firm believer in educating and empowering customers. When customers know how a product works seamlessly, it leads to the successful use of the product in their process, allowing them to win the day.

Some other applications for AR
• Hologram displays for increased user experience in driving, operating machinery and robots.
• Combine AR and Virtual Reality (VR) to explore environments that are remote or dangerous.


Michael E. PorterJames E.Heppelmann – Gardiner Morse – Harvard Business Review Staff

Alice Morby

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