The past month, I’ve dived off the deep end into the world of typography. My goal is to study the past in design and look at the work that people are crafting currently to learn, to grow, and make more impactful designs, that really resonate with customers.
Part of my new studying has brought me back to traditional methods, to physical medium of calligraphy pen and paper. By practicing letterforms on paper, I am studying stroke by stroke the structure of letterforms with what flows well, naturally, in regards to stroke weight, angle, etc. It’s been a humbling experience, practicing different letterforms over and over again, striving for perfection.
Because of this new attention to detail (or going to the next level of perfectionism), I am noticing things about type that I never did before, such as serifs that curl at the ends into other letters (due to being crafted on paper first, then converted to a digital font), or how the whitespace in the letter “o” could be at a slight angle instead of perpendicular with the baseline and changes the mood of the type.
I have a new appreciation for type families as well, now knowing what ones work best in certain situations. For example, Helvetica is designed to look great at large sizes or as headings, but does not work well as small copy. It wasn’t meant for that role, it was meant to stand out, to make an impact, instead of being the go-to sans serif font.
I always thought that print design didn’t matter for digital. But what I’ve realized is that it does: we can learn so much from print design in regards to layout, whitespace, and selected treatment to clear away the clutter and really connect with someone who is interacting with the design. I’ve also invested in print medium, buying magazines that catch my eye, that have beautiful, interesting layouts that are effective.
With this new appreciation of type, I’ve been exploring different type treatments to convey narrative and maximize impact. I’ve shared some of my recent explorations in this post.
There’s an obvious theme to the artwork in this post. Can you guess what it is?
Resources I have studied recently included:
Rolling Stone magazine: interesting layouts and type treatment that are engaging
What have you done to transform your typography skills? Share below.
Did you need help with transforming the design for your company? Shoot me an email and let’s chat.