Be Methodical In Asking Questions

When creating a product that really makes an impact, you need to take your time. Many companies try to rush releasing a new product or campaign without thinking it through. Many times these are based on feedback received from customers. However, not all feedback is considered good. Many times, you have to dig deeper with … Continue reading Be Methodical In Asking Questions

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Live Up To Expectations

We work on brands. Our brands change and transform people's lives, hopefully for noble causes. That's the zoomed out vision that we have to remember as we design campaigns for new products: from the eblast to the digital advertising to the messaging and the story—all of these touch points matter. As designers, when we say … Continue reading Live Up To Expectations

Attitude Changes Everything

Your attitude effects how you view the world. In the business world, this is key, especially working in companies that are running Growth Hacking or Lean Startup approaches. Innovation comes from a positive attitude. Exponential growth only occurs in situations when the status quo is questioned, when grand ideas are presented. Maybe those ideas seem crazy … Continue reading Attitude Changes Everything