Get Better at Predicting with Futurecasting

Have you heard of future casting? It’s like predicting the weather. Sometimes it is right and other times it can be off. To future cast, you need to write possible headlines about things happening in world events, pop culture and more that tie to your product or service. It allows you to to apply context … Continue reading Get Better at Predicting with Futurecasting

Building Sustainability with Validated Learning

Companies exist not to make stuff, make money, or serve customers. They exist to learn how to build a sustainable business. This learning can be validated scientifically, by running experiments that allow us to test each element of our vision. The term “validated learning” was coined by Eric Ries, author of The Lean Startup. Validated … Continue reading Building Sustainability with Validated Learning