Reframe Your Way of Thinking of Design

reframe design


Now that you know your WHY, let’s reframe the way you think about design. As you read in the last post, design is not just the visuals. Experience is the engine that drives design, not the other way around. Users are the fuel. If the fuel isn’t compatible with the engine, then the car (or the product or service) won’t function.

In the frog + course Design Thinking: Lead change in your organization, author and instructor Turi McKinely, Executive Director of frogCamp, a arm of the global design firm frog, teaches design leaders how to inspire design thinking throughout an organization.

According to frog’s press release on the course:

“Design Thinking: Lead Change in your Organization” provides global members with training on specific tools and methodologies employed by frog, such as mapping customer journeys, creating concepts, and prototyping. This first course aims to empower leaders and teams with the capabilities to transform the way organizations operate and create measurable value for customers.”

Design thinking is centered on user experience, also known as UX design, for a product or service. Design thinking applies to the entire organization and project lifecycles, not just for the product or service you’re creating. Every team member contributes to the experience of the final product or service at some point in the project lifecycle.

I highly recommend everyone to take this design course by frog and In this course, you will learn how to take ownership and leadership in your organization for design thinking. This course also offers strategies and suggestions for workspaces for collaboration. In the course, Trudy McKinely outlines exercises that individuals and teams can do together while working on projects in order to craft and refine the user experience.

frog’s why factor is “design and innovation that enhances the human experience.” Those are powerful words. Don’t you want to be doing work that enhances the human experience? I know I do and I am. Create things that have meaning, that will make a difference. Don’t waste your time on mediocre work, on just getting the next project done just to cross it off the list. Stay focused on the goal and create something truly amazing. Inspire and lead others to think in this way, and you will create change in your organization, which in turn will have a positive impact on the bottom line.

Design Thinking Resources:

Design Thinking: Lead Change in your organization course:

frog design:

Do you use design thinking in your process? What are the strengths and weaknesses? Share in the comments below!

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